Best Platforms for Customizing Black Friday Email Templates

Black Friday is one of the most important sales events of the year, and email marketing remains a powerful way to capture attention and drive conversions. But with so many brands vying for inbox space, personalization is key. Using the right tools to create customized Black Friday email templates allows businesses to stand out without requiring heavy coding skills. Below, we compare some of the best platforms for designing and personalizing email campaigns that are both effective and easy to build.

1. Mailchimp

Mailchimp is one of the most popular email marketing platforms, known for its user-friendly drag-and-drop editor. For brands preparing for Black Friday campaigns, Mailchimp offers a wide variety of pre-designed templates that can be customized with brand colors, fonts, and product images.

• Ease of use: The visual editor makes it simple to rearrange content blocks without touching a single line of code.
• Personalization features: You can add dynamic fields like a subscriber’s name, recent purchase, or location for targeted messaging.
• Why it works for Black Friday: Mailchimp includes ready-made Black Friday email layouts that can be quickly adapted with promotions, countdown timers, and product grids.

2. Canva

While Canva is primarily a design tool rather than a full email platform, it has become a favorite among marketers who want visually appealing graphics. Canva provides hundreds of email header and newsletter templates, which can be exported and used in email service providers like Mailchimp or Klaviyo.

• Ease of use: Canva’s drag-and-drop design interface is intuitive for non-designers.
• Personalization features: Teams can upload brand assets, create custom color palettes, and use stock images or illustrations tailored to Black Friday campaigns.
• Why it works for Black Friday: Canva helps create bold visuals, banners, and call-to-action sections that make emails pop in crowded inboxes.

3. Klaviyo

Klaviyo is built with e-commerce in mind, making it an excellent choice for online retailers looking to maximize Black Friday sales.

• Ease of use: Like Mailchimp, Klaviyo has a drag-and-drop builder with flexible customization options.
• Personalization features: Advanced segmentation allows brands to send highly targeted Black Friday email campaigns based on customer behavior, browsing history, and purchase data.
• Why it works for Black Friday: Klaviyo integrates directly with platforms like Shopify, Magento, and WooCommerce, making it simple to highlight personalized product recommendations or abandoned cart reminders.

4. Stripo

Stripo is a specialized email template builder that integrates with more than 75 email service providers. It is particularly useful for marketers who want more design flexibility than typical ESPs offer.

• Ease of use: The editor supports both drag-and-drop and HTML editing, so teams can work visually or tweak the code if needed.
• Personalization features: Stripo supports AMP elements, dynamic content, and interactive modules like carousels or countdown timers.
• Why it works for Black Friday: Stripo allows brands to design engaging, interactive templates that capture attention and encourage clicks — a huge advantage during competitive holiday sales.

5. BeeFree

BeeFree is another dedicated email design platform that emphasizes simplicity and collaboration.

• Ease of use: Its clean drag-and-drop interface is ideal for beginners who want to build polished designs quickly.
• Personalization features: BeeFree allows custom modules, brand libraries, and integrations with major email platforms.
• Why it works for Black Friday: Marketers can create consistent campaign designs across email, landing pages, and pop-ups, ensuring a cohesive Black Friday shopping experience.

Choosing the Right Platform

The best tool depends on your goals and resources:

• For ease and familiarity: Mailchimp is hard to beat.
• For advanced personalization: Klaviyo excels with e-commerce data.
• For design freedom: Canva, Stripo, and BeeFree provide strong creative flexibility.

The good news is that none of these platforms require heavy coding knowledge. By using them, brands can design engaging and personalized Black Friday email campaigns that capture attention and drive sales.